Skip to main content

Traci Sanders: On Indie Publishing

Traci Sanders is a multi-genre, multi-award-winning author of ten published titles, with contributions to three anthologies. An avid blogger and supporter of Indie authors, she writes parenting, children's, romance, and nonfiction guides. Her ultimate goal is to provide great stories and quality content for dedicated readers, whether through her own writing or editing works by other authors.


TIP 264: How to draw a crowd at a book signing

 *The following tip, and many other marketing tips, can be found in Beyond The Book: Tips on publishing, marketing, and networking to build your brand, now available in digital and paperback format.

Beyond The Book

Once you’re at a book event, especially one that includes a multitude of other authors, how do you draw attention to your books?

One easy way to pull people to your table is to have a slideshow playing in the background. Many people are visual and respond to videos and pictures more than writing. So, while it’s great to post reviews or testimonials somewhere on your table, it’s also a good idea to either have a collage of photos (preferably one of you with some of your fans who are holding your books), or a slide show of events you’ve participated in.

If this is your first book event, you can always show images of your characters, setting, or other elements of your book, in a slide show. This gives potential readers an immediate visual of your characters, and the setting of the story. All these things set the tone for the book.

Here are a few other things you can do to draw some attention to your table: Stand to greet guests, and pass out book swag. Play music in the background, to set the tone in the room, or at least at your table. But, make sure it doesn’t overpower your voice. Have huge banners in front of, or on the wall behind, your table. Have a themed centerpiece on your table – something unique to draw interest.

If the event venue won’t allow a big slideshow screen, or you don’t have access to one, set up your laptop on the table, with a PowerPoint playing. Make sure it has sound. Essentially, it’s a mini slide show. Have several supporters, dressed casually, but professionally, around you for social proof. Not just one person, because you might have the urge to sit and chat with that person, and potential customers might feel as if they are intruding on your conversation.

Create a special hashtag for your books/event, print it out on a bright sheet of paper, and display it on the table. You might be surprised who inputs that hashtag into his or her phone and tweets about your event or books. Use nice, sturdy display stands to exhibit your books professionally, rather than simply laying them on the table. Raffles and giveaways work well to draw a crowd. Enlist a team of helpers to circulate the room and pass out raffle tickets or teaser cards (or to simply talk up your books) to visitors in the room, while you stay at your table to greet visitors and potential customers.

If you are the only author there, you can have those helpers visit local retails shops or restaurants to do the same, to draw customers in. Many authors think their only job is to show up, talk to customers, and sign books at an event. But people these days are busy and on the move. Sometimes, we must go to them, rather than waiting for them to come to us. Once we get them, we have to make sure they are enthralled enough by our presentation and personality to buy our books. A little extra effort can pay off in a big way at a book event.

 I’ve decided to give away two prizes during this tour:

*ONE unsigned paperback copy of Before You Publish– Volume I

*ONE unsigned paperback copy of Beyond The Book –Volume II

To enter, all you have to do is email me a proof of purchase of a digital copy of either of these two books during the tour. I will draw TWO winners total, at the end of the tour.

Please email your proof of purchase (can be a screenshot) to


  1. Thanks again, Ava, for hosting me on your blog! I appreciate the support!


Post a Comment

Popular posts from this blog

Witch After Time - Chapter One

Buy or Borrow Here!

Chapter One

The way I saw it, I had two options and neither of them was ideal. I could use a forbidden spell and make this strange kid disappear or I could ignore my motherly instincts and let him walk out the door with my one and only daughter. Had I not said goodbye to my penchant for snooping, Camila wouldn’t have thought she could make a run for it with a boy her father and I never met. If I’d held on another year, this all could’ve been avoided, but, no, I ignored my suspicious nature and embraced life as a normal. A lot of good that did me now. My kid had crossed the line and broken our trust. Nothing would ever be the same again. From now on, I’d never leave her side. “Mother?” she pleaded, but I needed a minute. I had to wrap my head around what had transpired before I could respond accordingly. My gut reaction never did me any favors in stressful situations. In fact, it almost always made matters worse. I had to tread lightly or suffer the consequences, which …

My Friends Are So Talented

It's the truth. Long before I put pen to paper, I devoured books like some devour chocolate chip cookies. The fact is, that love of reading never went away. I read every night before I go to sleep. It's my gift to myself after a long day of WRITING ALL THE WORDS and semi-forcing myself to stop dillydallying on social media. (I'm talking to you, FB.)

Last month I put out a call to my uber talented author friends, asking them to post links to their books. Some of those I'd already read and loved. Many others were new to me. Since then, I've spent many a night reading the new-to-me books and I'm anxiously awaiting soon to be released books. I'm excited to share those titles with you. Place these books on your virtual TBR (To Be Read) shelf today. You won't regret it!

In no particular order, here's the must-read list:

Oceanside Mysteries by CeeCee James:  It's time! It's finally time! I've waited forever to finally be able to introduce my ne…

Farewell, 2018!

There's something about the end of the year that gets me excited. It's kind of like when a new school year begins, except for adults. 
I love a fresh start. It feeds my love of planning and plotting. The stores and e-retailers put out their new line of planners and calendars, and I gear up to dive in and beg them to take my money.
I'm that girl.
I have a planner for every aspect of my super busy life. I have a large author planner for all my business needs. (The Ultimate Authorship Planner by Audrey Ann Hughey) In addition to that I have what I call my everything planner, a small purse-size planner, a planner to track my health and fitness goals, a mental health planner (gratitude, morning pages, the Miracle Morning exercises, and scripting pages), an extra-large desk calendar for calendar journaling, and a regular wall calendar to keep track of bills and school schedules and activities.
You see, I have a bit of an obsession.
That's not to mention my publishing calend…